Why such a big deal?

With the free agency in full effect every one is trying to impress LeBron James in order to get him to play in their city.  The one question that I have is why is someone that has not won anything significant as a team.  He is regarded one of the two best players in NBA and has won back to back most valuable player awards but yet no NBA title.  There are other players out there such as Dwayne Wade who has one an NBA title but not getting all the buzz.  Once again I ask “Why such a big deal?”

Source: espn.com